Amsoil Inc of Superior, Wis., has signed on as the official oil of Biketoberfest in Daytona Beach, Fla., taking place Oct. 18-21. This partnership solidifies the Amsoil presence at the largest motorcycle rallies in the nation, joining Sturgis Motorcycle Rally, Daytona Bike Week, Lone Star Rally and Laconia Motorcycle Week as the official oil of each.
This year marks the 20th anniversary of Biketoberfest, which draws nearly 125,000 attendees over the course of the four-day event. The inaugural event in 1992 attracted 5,000 motorcyclists mainly from the Florida region. Attendance has steadily increased since then, with some years reaching nearly 200,000 attendees from all over the globe. Known as the mini-Daytona, Biketoberfest features scenic rides, nationally known bands, artists, vendors and more.
“Amsoil has long been involved with the motorcycle community and Daytona Beach as the official oil of Bike Week,” said director of dealer sales Rob Stenberg. “We wanted to deepen the relationship with both motorcyclists and Daytona. This is just one reason we decided to become the official oil of Biketoberfest as well.”
Amsoil will have a booth in the Welcome Center at Riverfront Park, along with an oil change facility located at the Speedway to give riders the opportunity to switch over to the brand’s motorcycle oil.
