AMSOIL Changes Up its Off-Road Racing Endeavors

AMSOIL INC. is stepping down as the Official Oil of TORC and shifting its off-road efforts into new markets, new series and other high-profile events.

Plans include a targeted schedule of participation in TORC events, plus LOORRS, Ultra4 Racing and more. As the teams become involved in more national races, AMSOIL will maintain its roots in the Midwest by continuing its support of the AMSOIL Cup race at the Crandon World Championships this September in Crandon, WI. AMSOIL-sponsored Pro 4×4 driver Scott Douglas and Pro 2wd/Ultra4 driver Brad Lovell are excited about the opportunities this new direction presents and support AMSOIL in this move to compete in new markets that help AMSOIL maximize its media exposure and reach new racing fans.

“AMSOIL remains committed to off-road racing and motorsports,” said AMSOIL Racing and Events Manager Kevin Kastner. “This shift aims to put AMSOIL and our racing teams in front of a more diverse off-road crowd.”

Racing in general – and off-road racing specifically – is integral to the history of AMSOIL. From supporting 13-time Pike’s Peak Hill Climb champion Bobby Unser Jr. in the company’s early days to sponsoring Douglas, Lovell and others today, AMSOIL has been committed to off-road racing for decades. The company is excited to further grow its support of motorsports in 2018.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.