American SportWorks Announces Corporate Rebranding and New UTVs

American SportWorks has announced the rebranding of the company as American Landmaster. For more than 50 years American SportWorks has been manufacturing and distributing on- and off-road vehicles and will continue to do so under its new brand name.

In addition, American Landmaster will unveil a completely new, re-engineered line of UTVs at the National Hardware Show in Las Vegas, NV starting May 4, 2016. With an in-depth understanding of UTV customers and what they want in and from their UTVs, American Landmaster created an exciting and forward thinking design and feature rich line of UTVs.

Come and see the all-new line of UTVs at Booth #12633.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.