fbpx

American Honda to Showcase Diverse Model Lineup at AIMExpo Presented by Nationwide

The renowned manufacturer will showcase its diverse lineup of motorcycles, ATVs and side-by-sides inside Las Vegas’ Mandalay Bay Convention Center.

The American International Motorcycle Expo presented by Nationwide announced that American Honda Motor Corp., Inc. has renewed its commitment to North America’s premier powersports show. The renowned manufacturer will showcase its diverse lineup of motorcycles, ATVs and side-by-sides inside Las Vegas’ Mandalay Bay Convention Center on Oct. 11-14, with a significant presence both on the show floor and at AIMExpo Outdoors! Additionally, Honda will host multiple opportunities centered on dealer engagement throughout Powersports Industry Week.

Honda will enter its fourth year as an OEM exhibitor at AIMExpo presented by Nationwide, and once again the brand’s entire product line of two and four-wheel vehicles will serve as the centerpiece of its participation. Notably, Honda will put the spotlight on its CRF performance line of off-road motorcycles, highlighted by the new CRF450L dual-sport model. Additionally, the hugely popular CRF1000L2 Africa Twin Adventure Sports, along with the CB1000R neo-sport cafe racer and all-new Gold Wing tourer, are sure to be popular products that will draw a lot of attention.

Perhaps most important to American Honda’s efforts in Las Vegas will be its dealer engagement. As part of the inaugural Powersports Industry Week, Honda will host dealer experience events on Tuesday, Oct. 9, and Wednesday, Oct. 10, which is open to all Honda dealers across the country. Honda dealers will receive a special invitation with additional details in the coming weeks.

Once AIMExpo presented by Nationwide gets underway on Thursday, Oct. 11, Honda will host its dealers in a special lounge near their display on the show floor. This exclusive area will provide a place for dealers to relax and connect with the American Honda management team about the latest products and programs to benefit their business.

“Our commitment to AIMExpo will enter its fourth year this October, and we’re eager to commemorate the show’s move to the west coast in an exciting town like Las Vegas by really enhancing our dealer engagement,” said Keith Dowdle, manager of experiential marketing at American Honda. “It’s important for us to take advantage of the all-inclusive platform provided by AIMExpo, and with a setting like this at Powersports Industry Week it’s an ideal opportunity to interact with our expansive dealer network with some special events, in addition to showcasing our newest models with the media and consumers.”

Honda’s expansive exhibitor display on the showfloor will offer attendees the opportunity to get an up-close look at the array of powersports vehicles the OEM has to offer. Additionally, attendees can also take advantage of putting select new models to the test at AIMExpo Outdoors!, including Honda’s luxurious Gold Wing, which it affectionately calls the “King of Motorcycles.”

“American Honda’s continued investment in AIMExpo presented by Nationwide is a testament to the value of the show’s platform for the industry, providing the best and only opportunity to bring dealers, media and consumers all under one roof at one time,” said Mike Webster, senior vice president, MIC Events. “Powersports retailers are at the forefront of the show and our recently announced Dealer Summit activities during trade-only days recognizes the critical role they serve in the continued health of the powersports marketplace. Honda recognizes that and is making a vested effort in providing a valuable and potentially profitable experience for its dealers, and we look forward to welcoming them to Las Vegas.”

Link: AIMExpo

American Honda Motor Co. Inc.
Phone: (310) 783-2000Contact: Robert Gurga

You May Also Like

Royal Enfield’s BTR Flat Track Program Kicks Off 2024 at Daytona Short Track

The BTR season opener brought thrilling competition over two days of racing.

Build. Train. Race., BTR, Daytona Short Track, 2024

The Royal Enfield Build. Train. Race. (BTR) Flat Track program held the first race of the 2024 season at the Daytona Short Track in Daytona Beach. With four days of training and practice followed by two days of racing, it was a riveting start to what is sure to be another exciting season of camaraderie and competition.

Dave McMahon Named Interim Executive Director of the NPDA    

The newest member of the team has been moved into the top spot.

Dave McMahon
MIC, MSF, SVIA, ROHVA Appoint Interim Leadership

Scott Schloegel has been named acting president and CEO.

MIC, MSF, SVIA, ROHVA logos
Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford
Wilwood Engineering Promotes Hagy to UTV Market Specialist

Hagy will be tasked with expanding the UTV product lineup for Wilwood.

Hagy

Other Posts

Maximize Every Sale With F&I and PG&A

This recorded AIMExpo education track discusses how the bike is just the start of the sale.

MPN F&I panel, AIMExpo 2024
Tickets Available for World Ducati Week 2024

The countdown begins for the 12th edition of the event, taking place from July 26-28, 2024.

World Ducati Week 2024
Segway Powersports Teams Up With Dave Warren Powersports for UT10 Giveaway Promotion

One lucky winner will walk away with a Segway UT10 UTV during the Dirt Track World Championship.

UT10 Giveaway
AIMExpo Education: Disruptive Thinking Videos Now Available Online

Didn’t make it to AIMExpo? Missed an education session? Now you can view them online!

Disruptive Thinking Education Session videos