Motorcycle and Powersports News

Chrome Capital's Lease Program Gets Riders Out of Showrooms Faster


January 20, 2012

Chrome Capital has signed dealership agreements with Rommel Harley-Davidson and Harley-Davidson of Annapolis, to support their New Castle, Smyrna, and Annapolis Harley-Davidson dealerships with Chrome’s TestRide, a new leasing program designed to put more riders on more Harley-Davidson motorcycles.

Chrome’s TestRide allows customers to ride a Harley motorcycle for two or three years with no further obligation. The company says when the TestRide period comes to an end, the customer has options. Chrome’s lease affords the customer all end-of-lease options available through a standard vehicle lease including: bike purchase, lease renewal, or return the bike to the dealer.

“TestRide is a revolutionary step forward to help Harley dealers generate additional revenue each month. Chrome’s lease pricing is spot on, and provides an exciting opportunity for our customers to realize their dream of riding a Harley motorcycle today,” says Brad Hopkins, Rommel Harley-Davidson’s president.

“The TestRide lease product addresses many of our customers’ preference of trading/upgrading every three years, while alleviating any loan obligations at year three found with the traditional finance products,” says Aaron Joyner, general sales manager of Rommel Harley-Davidson. “In my book, the big winners are the newest riders. All new H-D Rider’s Edge graduates are presented the TestRide lease. It’s the perfect way to ride a Harley motorcycle without a long-term commitment on their first bike.”

Chrome Capital’s dealer relationships currently stretch from New Jersey to Florida, and the company says it plans to sign up the top 200 Harley-Davidson dealerships in the U.S. by the end of the year.

For more information about Chrome Capital, visit www.chromecapital.com.
 




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