With attendance pushing 50,000 dune enthusiasts, DragonFire (DFR) says the 13th Annual Sand Sports Super Show this past weekend proved to be the perfect venue for the company to take the wraps off its 2012 products. From the all-new RacePace cages and bumpers to the FireBreather intake systems and DragonFire exhaust systems, DFR says it had something for everyone at the Sand Sports Show.
DFR says its high performance mods for side-by-sides set the company apart.
“We have certainly made a name for ourselves by offering superior engineering and vastly improved performance,” said DragonFire GM Scott Highland. “But we really do offer so much more than just hop-up parts, so it was great to be able to show just how broad our product range really is for the recreational market.”
DragonFire brought out four of its latest project vehicles featuring its latest innovations and created an entirely new trade show booth for the Sand Sports Super Show. But the highlight was the surprise release of DragonFire’s 2012 catalog, the company says.
“It was a real challenge to fit so many new products into the catalog,” says Highland. “However, after months of hard work, planning and plenty of late nights, we managed to get all the new products into production and 52-page package delivered in time for the Sand Sports Show…talk about hot off the presses!”
By way of comparison, the last couple of catalogs had 20 pages less worth of product innovations in them.
“We have invested a tremendous amount of R&D into the 2012 product range,” adds Highland. “And we are proud of the fact that all these new products have been designed, manufactured and tested by enthusiasts.”
The catalog can be viewed at www.dragonfireracing.com