Motorcycle and Powersports News

MIC Promotes Spring 'Revive your Ride!' Marketing Program

January 13, 2011

"Revive Your Ride!" is MIC’s promotional campaign designed to bring customers back to motorcycle, ATV, Side-x-Side retailers who sell what you make, distribute, support or promote. Think of it as our industry’s “Got Milk” campaign.

"Revive Your Ride!" began last year with a national promotional campaign offering $25,000 in cash prizes to consumers who picked up entry forms at their local powersports dealer.  Fifteen lucky winners cashed in, about 250 retailers participated distributing over 35,000 entry cards.

For 2011 "Revive Your Ride!" is featuring two national campaigns, one in the spring and the second in the fall.  In addition to cash prizes, the promotions now include product prizes. MIC needs your help on product giveaways that will generate even more interest and further boost retailers’ floor traffic. Please donate what you can.

Donations for the Spring Promotion will be supported in several ways, at the 900 sq-ft. "Revive Your Ride!" booth at the Dealernews International Powersports Dealer Expo in Indianapolis, in all promotional marketing materials, on entry cards, website, promotional flyers, dealer emails, in news releases and more.

For more information about the campaign, visit


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