Off-road tires sales account for nearly 20 percent of aftermarket tire sales in the U.S. While online discounters may try to nab some of your sales share, you can win your customer’s loyalty with deep product knowledge. Hook him up with a real tire gauge proper inflation will extend his tire life. Is your customer running the right rubber for his chosen off-road action? Be sure to match riders to terrain, as this will also stretch the lifespan of his knobbies. Your efforts to extend his tire life might seem to be counterintuitive to selling more tires, but happy customers on the trails and on the track will stack up to more sales in the long haul. Check out MPN’s guide to off-road rubber over the next few spreads and logon to www.mpnmag.com and click on Buyer’s Guide for a full listing of tire manufacturers.
Designed for trail riding enthusiasts and motocross racing weekend warriors, the Surge S is built to perform and constructed to last. CST says the Surge S excels in any soft terrain. Its self-cleaning knobs grab all the traction riders can handle, and the front keeps it on lock around berms and through the narrowest single-track trails in the woods.
The Black Rock is a mud tire built for the trails. It offers riders all-conditions-performance as well as a smooth-riding tread design. It’s got rugged six-ply durability for maximum versatility and value, and the built-in rim guard provides superior wheel lip protection.
The soft-to-intermediate terrain M203/M204 returns to the Bridgestone MX lineup for 2010. Designed to work well in soft terrain conditions, these tires also cross over well to intermediate soils, while offering good durability and handling. The M203 front tire (seen here) is designed for a broad range of soft and intermediate terrain applications, and it provides improved traction with directional pattern rotation to enhance stability and increase braking power. The M204 (rear) offers a race-proven tread pattern designed with extra-wide block spacing for great drive performance and improved slide control on firm base soils.
The ContiGeländeSport (GS) Intermediate widens the program from the Continental Motorcycles Tyres Division, until now limited to street, dual sport and scooter tires, by adding knobby tires for pure off-road competition. The tire, developed as an all around motocross/off-road tire for pros and ambitious amateurs, is suitable for racing and practice on soft as well as hard surfaces.
Winner of the UTV class at the 2009 Baja 500 and 1000, ITP’s Bajacross has been proven to handle the toughest and heaviest UTV applications. Its eight-ply rating and 25-percent stronger construction has produced ITP’s most rugged, durable tire yet. The extended-life rubber compound and innovative overlapping tread pattern provide a smooth, predictable ride as well as slow wear characteristics. Stepped lugs provide consistent tread edges as the tire wears for predictable performance throughout its long life.
The Maxxcross IT has been a best-seller year after year for Maxxis. The IT has a long-lasting rubber compound and an aggressive tread pattern, making it a top performing intermediate tire. Its tread design offers precise steering in intermediate conditions, and a specially formulated rubber compound keeps knob edges longer, even with concrete pad starts. The Maxxcross IT has proven itself in GNCC, OMA, WORCS, Baja, and Desert races.
The race ready, Pirelli Scorpion MX Tire provides traction for a wide range of terrain, from hard to medium-soft. Available in 18-inch, 19-inch and mini sizes, Pirelli says the value-priced tire offers very high durability with consistency of performance. The knobs are designed for increased traction and contact on all terrain, and wide spacing between knobs adapts best on loose gravel/soft terrain, similar to Scorpion MX MidHard, but with a more durable, single compound construction.
Sedona’s MX880ST features a rigid four-ply carcass design, intermediate/soft terrain compound, and an open tread pattern that cleans out quickly in sand and mud. An open “cross block” supported tread pattern and side knobs with eight biting edges are said to offer excellent cornering performance. The Sedona MX880ST offers strong dealer margins and performance characteristics without a high retail price, so your customers can spend more time at the track, on the trail and in your store!
Shinko Tire’s 524 Series front and 525 Series rear off-road tires feature a wide, self-cleaning tread pattern that is ideal for soft to intermediate terrain off-road and MX riding. Reinforced knobs resist tearing and chunking in extreme riding conditions. The 524 front and 525 rear are available in a variety of standard sizes to fit most MX and off-road bikes. All Shinko tires offer strong dealer profit margins and a competitive retail price.
Vee Rubber says its lineup of motocross tires will bring out the best of any rider at a very affordable price. The VRM140 will handle any intermediate terrain; the VRM229 is an intermediate design, and the VRM300 is specifically designed for hard terrain applications. All of these tires are available in six-ply for GNCC and have puncture resistant casings. They are also available in four-ply for lightweight motocross racing. New for 2010 is a 425 x 19 trials pattern for Enduro and off-road riding. All these tires are available in the Tackee and standard compound.