Motorcycle and Powersports News

Parts Unlimited/Drag Specialties' Inaugural East Regional Showcase Yields Large Turnout


April 23, 2013

Parts Unlimited and Drag Specialties recently visited King of Prussia, Pa., for its inaugural East Regional Showcase. A large audience from across the Eastern United States gathered to learn about the latest products each exhibitor had to offer, making the first-time event at Valley Forge Casino Resort a huge success.
 
The weekend kicked off with a show preview, followed by a Meet & Greet reception that was so well attended, the hotel opened two additional ballrooms to accommodate all the guests. This provided a great opportunity for vendors, dealers and sales staff to mingle in a more casual environment, all while building on the excitement surrounding Sunday’s Showcase.  
 
“We knew that this show would draw a big crowd, but the amount of attendees absolutely exceeded our expectations,” said Lou Lopez, Parts Unlimited national sales manager. “We could tell both exhibitors and dealers left with an increased enthusiasm for the industry as we head into spring.”
 
Thanks to more than 200 exhibitors, the expansive show floor and layout, Parts Unlimited and Drag Specialties was able to showcase the depth of its products, according to the company. Exhibitors met with hundreds of dealers and supplied them with the tools and knowledge to maximize their sales.
 
“Starting with the show preview, we felt the excitement from everyone that attended,” said Jim Matchette, Drag Specialties national sales manager. “In talking with dealers from the area that had attended similar events at this venue, the Showcase had the best outcome they had ever seen. It’s encouraging to know our dealers, exhibitors and sales representatives came together and helped make this Showcase the buzz of the motorcycle industry.”
 
Parts Unlimited and Drag Specialties will host its annual National Vendor Presentation (NVP) Aug. 24 and 25 in Madison, Wis., near its Janesville, Wis., headquarters.
 




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