Free Dirt Bike, ATV, Side-by-Side Training in California
Off-Highway Vehicle Safety Week is March 23-31.
BMW Motorrad USA and Backcountry Discover Routes Unveil New Northern California Route
Announcing the film premiere of the third BDR route collaboration.
California Custom Trailers and Powersports
From horse trailers to powersports, this company has trotted through four decades of growth.
Aprilla Announces the Tuareg Experience for Baja California
The Aprilia Tuareg Experience for Baja California celebrates the best of Baja with Italian performance and style.
Ep. 39: California Dreaming and Shocking News from Ducati
We also delve into some rumors around Honda’s mysterious, possibly retro, bike.
BMW Motorrad USA and California Superbike School Renew Relationship
The partnership enters its 13th year.
First Immersive LiveWire Experience Center Opens in Malibu, California
LiveWire Announced a future-forward financing purchase option for LiveWire ONE motorcycles.
California Superbike School Partners with LIQUI MOLY
The same oil, the Motorbike 4T Synth 5W-40 Street Race, is now flowing in all BMW S1000RR models at the California Superbike School.
WPS Announces New Distribution with Heated Gear Manufacturers California Heat
California Heat, LLC announced that it has partnered with WPS to distribute its diverse catalog of 12V powersport and 7V battery powered heated gear.
Aprilia Chooses California to Debut RS 660
The Corkscrew – the fast double turn on a hair-raising downhill that characterizes Laguna Seca – put the new Aprilia through its paces.
Southern California Motorcycles Opens Pedal Assist Bicycle Store
The store will be a dedicated dealership of the 20,000 square foot Southern California Motorcycles complex and will feature pedal assist bicycles from Giant, Liv and Momentum—along with cycling accessories like helmets and shoes.
California State Speedway Championship Set for Aug. 24
Sixteen of the best Division 1 speedway riders will compete for the sports top prize in the state during 23 thrilling races.
WPS Announces New Distribution Agreement With California Heat
California Heat, LLC announced that it has partnered with Western Power Sports, Inc. to distribute its diverse catalog of 12V powersport and 7V battery powered heated gear.
WPS Stays On The Gas in Boise and California
Shoemaker said that the past three years have been good for the company, as they’ve gone against the overall industry trend and increased sales every year for the past three. This year looks to be more of the same.
Performance Brokerage Services Helps Sell California Dealership
Performance Brokerage Services announced the sale of Top Rocker Harley-Davidson in Canoga Park, CA, from Scott Fischer to Rodin Younessi.
Performance Brokerage Services Help Dealerships in Minnesota, California, Illinois
Performance Brokerage Services, a new car and Harley-Davidson dealership broker, announced the sale of three dealerships in California, Minnesota and Illinois that were finalized in August.