fbpx
BRP Closes Out 2023 With a Flurry of Awards From Good Design USA

The company caps off the year with a total of 12 international design awards.

BRP Good Design Awards vehicles
BRP Adds 2 More Electric Models to Ski-Doo, Lynx 2025 Snowmobile Lineup

The electric models are available to more commercial users and consumers.

Ski-Doo 2025 snowmobile
20 Years of Powersports and the Latest at BRP with Sandy Scullion

Scullion recently became the president of powersports and marine.

BRP Announces Organizational Structure Changes, Executive Leadership Appointments

Sandy Scullion, Patrick Dussault and Bernard Guy gain new responsibilites.

BRP Strives to Make Boating and Powersports More Welcoming

In honor of International Women’s Day, BRP is highlighting the conversation around women in powersports.

Women, riders, BRP
BRP 2024 Snowmobile Lineup

This year also brings the company’s first-ever electric models.

Ski-Doo 2024 lineup
BRP Breaks Ground on New Can-Am Electric Motorcycles Plant in Querétaro

The facility is adjacent to the current BRP campus in the city.

BRP, Can-Am, groundbreaking, Mexico
BRP Reveals All-Electric Can-Am Motorcycles and Sea-Doo Hydrofoil

Can-Am reveals the dual-sport Origin and the naked Pulse, while Sea-Doo elevates the watersports industry with the Rise.

Can-Am, Origin, Pulse, electric motorcycles
BRP Announces Return of Can-Am Motorcycle with All-Electric Lineup

With the industry shifting to electric, Can-Am found a way to reclaim its motorcycle heritage.

Can-Am, electric motorcycle
Improved BRP GO! App Now Available

The update is available for Sea-Doo, Ski-Doo and Can-Am On-Road.

app, navigation, GPS, BRP GO!
BRP Selects Akeneo to Drive Powersports Experience

BRP recently announced its selection of Akeneo’s product experience management (PXM) platform to drive digital transformation, increase customer lifetime value, and boost the brand’s net promoter score (NPS). Akeneo will play a pivotal role in accelerating BRP’s growth plan. Akeneo’s PXM solutions will deliver brand consistency across BRP’s portfolio of websites, which include 10 main eCommerce

BRP Reports Fiscal Year 2022 First Quarter Results

“Our first quarter results were driven by ongoing robust demand for our products with North American powersports retail up 39%.”

BRP Wins Best of the Best and Three Prestigious Red Dot Design Awards

BRP is kicking off the year on a high note with four prestigious recognitions at the Red Dot Awards, including none other than the Best of the Best award for the Ski-Doo Freeride.

BRP to Introduce Electric Models for Each Product Line by 2026

BRP plans to invest $300M over five years in product development, specialized equipment, infrastructure, production tooling and facilities.

BRP Reports Fourth Quarter and FY21 Year-End Results

“We are very pleased with our fourth quarter results, which ended Fiscal 2021 on a strong note.”

BRP Names PSXDigital as a BRP Certified CRM

The announcement marks another milestone in the company’s expansion and adds another familiar name to a long list of OEMs that includes the likes of Triumph, Suzuki, Yamaha, Harley-Davidson and Ducati to name only a few.